Workplace x Messenger Integration
Workplace from Meta
Workplace from Meta was an all-in-one organizational communication app built by Meta that combined chat, video, groups and intranet with the work tools that teams already use. Workplace had 7 million users globally, and was a direct competitor with Microsoft Teams. While with Workplace, I led the design for the Integrations team. The team's mission was to amplify organization communication across third party work tools that connected to Workplace like Slack, Zoom and Workday.
Role & Timeline
Duration
January to March, 2022
Team
PM, Content Designer, Marketing lead and 6 Engineers
Role
Product design, research and execution
Problem
Disconnected frontline staff
Many of Workplace's customers were large organizations with frontline staff, e.g., Walmart and McDonald's. Frontline workers did not usually have work emails, and therefore could not register on Workplace to receive company updates. Communication leaders posted important news to Workplace, but frontline workers did not see it.
Objectives
In markets like Brazil, 40% of frontline workers were already using Facebook Messenger informally to receive work updates. By integrating Workplace with Messenger, we could help communication leaders reach more frontline staff. Our goal was to increase frontline worker engagement with Workplace posts through this integration.
Solution
Enabling sharing to Messenger
We built an integration between Workplace and Messenger, so that it was easy for frontline workers to link their personal Messenger accounts to Workplace, and it was easy for managers to share content with their frontline workers from Workplace to Messenger.
Outcomes
Impact across Meta & Thoughtworks
5%
Increase in frontline engagement on Workplace posts
2+
Contracts landed with Workplace, Messenger as a result of our team's work
Process Highlights
Early in the process, I worked closely with our meta PM to plan and lead a 2-day design workshop. We chose a How Might We workshop structure because of the outcomes we wanted, and put together the workshop outline, board and organized the lightning talks.
