Ownright Law
Founding design @ Ownright
I joined Ownright as the Founding Product Designer where I worked closely with the founding team to define and build out the road map for our legal conveyancing product, Convai.
Ownright is a real estate law startup, helping home buyers and sellers close their homes after they've had an offer accepted. "Conveyancing" is the legal term for transferring ownership from one party to another.
Role & timeline
Team
Founder/PM, 4 Engineers, +1 Product Designer
Timeline
2024 to 2025
Role
Strategy
Research
Product design
Ownright offered clients a home closing tracker app that was powered by a backend legal process.
Problem
Our legal team was wasting hours each week on manual closing steps like copying data, tracking deals in spreadsheets, and switching between closing tools. As a result, each lawyer could only handle a limited number of deals per month, which put a ceiling on how fast the company could grow.
Problem sizing
The problem impacted our legal support team of 4, however these issues were common at real estate law firms. In Ontario, there are more than 2,000 small to midsize law firms, spending approximately $2-4mm on conveyancing software annually.
Ownright's long term vision was to sell a better conveyancing app to these law firms in the future.
Ownright's long term vision was to sell a better conveyancing app to these law firms in the future.
Problem in numbers
5
Initial # of deals/lawyer/month, or our measure of capacity.
20
# of deals/month we were closing when I joined.
Research
I led a continuous discovery process with our legal team to uncover their biggest issues. I joined their stand-ups, paired on workflows, and shared prototypes async to gather feedback. Common pain points included:
Multi-tasking
Lawyers often worked on multiple closings at once but lacked clear visibility across them, making it easy to miss important deadlines.
Collaboration
The team needed to know who did what on which deal and what was next, but they didn't have inline tools to do so, so they relied on Slack messages to fill in the gaps.
State visibility
Closings ranged from 7–60 days, with key milestones throughout. Early on, 1 in 4 deals missed deadlines and fell off track.
Building Convai
To accomplish our goal of nearly doubling the number of deals/lawyer/month by addressing many of these issues uncovered in research, we decided our best chance was to build an internal product that would support the legal conveyancing process from end-to-end.
Feature highlights
Features like Mortgage Tracking (called Encumbrances when selling a property) enabled the legal team to facilitate more of their process in Convai.
We built tools like global todo lists and a deal peek view to help address the team's ability to multi-task deals in progress.
A centralized dashboard improved the state visibility of a lawyer's deals, and what needed attention at any given time.
We incorporated inline note tools and status review widgets to facilitate greater collaboration on deals.
Outcomes
To get to our goal of 80 deals/month, we hired more lawyers and rolled out Convai so that our legal team was using it for ~90% of their process. By the end of the year, we had 8 people on our legal team and reached 80-90 deals per month, or 11-12 deals/lawyer/month.
80 deals per month, at ~$979 per deal, meant $1mm in annual revenue. By hitting this milestone, we were able to raise a seed round of $5mm USD in late 2024.
80 deals per month, at ~$979 per deal, meant $1mm in annual revenue. By hitting this milestone, we were able to raise a seed round of $5mm USD in late 2024.
140%
Increase in deals per lawyer per month
320%
Revenue growth, year end 2024